Tech & Gear
Partnership material for gear, consumer tech, peripherals and creation tools.
Positioning
I've been making videos since 2006, when I got my first digital camera and started shooting in Ouro Branco (MG, Brazil). Nearly ten years of professional audiovisual work (weddings, short films, music videos, corporate) before switching to programming in 2015. The @okandredaniel channel (formerly @cerejatech, active since 2021) covers tech, gear, creator setup and lifestyle, with the perspective of someone who uses the equipment every day to actually create. The audience is informed consumers, AV professionals and creators building their own setup.
Audience
Consolidated profile of @okandredaniel over nearly five years.
- 9.5ksubscribers
- 32.2kviews in the last 28 days
- 474hof watch time in the last 28 days
- 38.5%average retention
Demographic profile
- Age 25–4460%
- Male viewers82%
- Brazil84.5%
- Portugal5.4%
- Recurring viewers11.2%
Audience interests
- High-end computing
- Home automation
- Shopping
- Computers & peripherals
- Online Black Friday
Brands I've worked with
Content styles
What I know how to deliver.
- 01
"Worth it?" review
I use the product for real time before filming and give an honest opinion after real use. When I recommend, viewers read it as validation, not advertising.
Examples: Galaxy Buds 3 Pro: Vale a pena?, Sony ZV-E10 em 2025: minha experiência.
- 02
Setup and workflow optimization
Accessories that solve day-to-day problems for people who work in creation. Ideal for peripherals, furniture and productivity.
Examples: Iluminação para webcam, Carregamento sem cabos.
- 03
Field test and lifestyle
Tech outside the office: travel, street photography, on-the-move use. Shows durability and quality in real situations.
Examples: ZV-E10 II no Porto, iPhone em Salamanca.
- 04
Aesthetic unboxing
Fast, visually polished content (usually Shorts), focused on design and the experience of opening the box. Drives immediate desire and highlights finish.
Examples: Galaxy Buds FE, Apple Watch Series 10.
- 05
Reflection and creator behind-the-scenes
Videos about the creator journey, gear changes, production decisions. Builds a loyal community that trusts my judgment.
Examples: Por que vendi minha câmera, Dá pra viver do YouTube?.
In-depth reviews to build trust. Aesthetic unboxings to drive desire. Field tests to show the product in practice.
How I work
- No paid review without prior testing
- If the product doesn't work for me, I say so
- Contract must include a mandatory honesty clause
How to start
In your first email, send:
- 01Brand name
- 02Product to be featured
- 03Partnership goal
- 04Desired timeline